Why do Russians like Great Wall Motors?

Bywjb

The reasons why Russians like Great Wall Motors can be summarized from the following aspects:

  1. Localized production and convenience
    Great Wall Motor is building a factory in the Uzlovaya Industrial Park in Tula Oblast, Russia. It is planned to have an annual production capacity of 150,000 vehicles, with the first phase being 80,000 vehicles. It also plans to expand to 200,000 vehicles by 2025, and at the same time, it will be equipped with an engine factory (with an annual production capacity of 80,000 cars, which is expected to be operational by the end of 2022). Localized production has reduced logistics costs, making the supply of spare parts and maintenance services more convenient, and meeting the actual needs of Russian consumers for vehicle maintenance. This has enhanced Great Wall Motor’s competitiveness in the Russian market.
  1. High reliability for adapting to extreme environments
    Russia is located in a cold region. In places like Siberia, the winter temperature often drops as low as minus 30 degrees Celsius. The Haval H6 hybrid model of Great Wall Motor performs exceptionally well in extremely low-temperature environments, with a cold start success rate as high as 98%, far exceeding that of some German brands (it is reported that German cars tend to break down under similar conditions). In addition, the failure rate of Chinese vehicles has decreased by 28% year-on-year, and the maintenance cost is 53% lower than that of German vehicles. This has left a deep impression on Russian consumers about the durability and economy of Great Wall Motors.
  2. Cultural adaptation of intelligent in-vehicle infotainment systems
    The Russian version of the vehicle infotainment system “Kachusha OS” launched by Great Wall Motor supports Cyrillic letter voice control, with intuitive functions and rich cultural affinity. For instance, the design of switching songs by shouting “Ula” caters to the cultural habits of Russian consumers and enhances the user experience. Data shows that the user retention rate of this system has increased by 65%, and it has been widely welcomed, especially among young consumers who value a sense of technology and middle-aged and elderly users who value simplicity of operation.
  3. Environmental protection and policy support
    The battery recycling center established by Great Wall Motor in Yekaterinburg has achieved a nickel and cobalt recovery rate of 91%, demonstrating its investment in environmental protection technology. This not only conforms to Russia’s policy requirements for sustainable development but also establishes a responsible brand image for Great Wall Motor in the local market, further enhancing its market competitiveness.

Summary
Great Wall Motor has precisely met the demands of Russian consumers through localized production, reliable performance adapted to extreme environments, culturally compatible intelligent in-vehicle systems, and environmental protection technology support. Whether in terms of economy, durability, or cultural resonance, Great Wall Motor has demonstrated strong market adaptability and won the favor of Russian consumers.

Similar Posts