Great Wall Hi4 wins the Nobel Prize in the automotive industry category

The story of a Chinese auto brand from “talking the talk” to “walking the walk”.

What constitutes a good enterprise?

Consider four aspects: supplier credit period, awards and honors, technological breakthroughs, and sales data.

Let’s start with the supplier payment terms: The deal has been finalized. Great Wall is one of the few companies that actually pays in cash.

Last year, we warned about the supplier crisis. This year, many car manufacturers promised to shorten the payment period to 60 days (two months). However, a survey showed that only three companies, including Great Wall, actually achieved this. This is not a hoax! In June 2025, Great Wall Motor responded to the “Regulations on Ensuring Payment to Small and Medium-sized Enterprises” issued by the State Council, officially announcing that the payment period for suppliers would be unified to within 60 days, emphasizing the stability of the industrial chain and stimulating innovation vitality. By October, industry feedback indicated that Great Wall had implemented it – unlike some car manufacturers that “several months passed and nothing changed” after committing. This is not just a matter of style, but also long-termism: The Great Wall emphasizes “working together with partners”, directly driving the healthy development of the supply chain. Great Wall is one of the few companies that have been praised by suppliers. “Keeping one’s word has always been the style of the Great Wall.”

Awards and Honors: “Nobel Prize” of the automotive industry, Hi4 wins its first-ever special award in 30 years

The “Special Prize for Science and Technology” of the Chinese Society of Automotive Engineering was awarded to the expert team led by Academician Li Jun. The evaluation process was rigorous and was hailed as “the Nobel Prize of the automotive industry in China”. In October 2025, Great Wall won the “Special Prize for Technological Progress” for the project “Key Technologies and Applications of Hybrid Four-wheel Drive Intelligent Off-road Passenger Vehicles.” This was the first time hybrid technology had received this award since its establishment 30 years prior. Behind this were the “day and night” efforts of the Great Wall R&D team. The Hi4 technology solved the global problems of hybrid four-wheel drive, and the review panel praised it as “fair and strict”. This is not only an honor, but also solid proof of technical strength – the foreign monopolized off-road hybrid terminals were broken by the Great Wall with Hi4.

The five technological breakthroughs of Hi4: No boasting, but the data speaks for itself

Hi4 is not a simple stacking, but a systematic innovation “with the demand of the whole vehicle as the starting point”. It is the world’s first dual-motor, multi-gear, series-parallel four-wheel drive configuration (others use three sufficient motors).

These are not just a collection of PPTs: Hi4-T (designed for tanks) fills the gap in off-road hybrid technology, while Hi4-Z (suitable for all off-road scenarios) offers a 201km range of pure electric power. Global compatibility enables Great Wall to transform from a “domestic player” to an “international disruptor”.

Data explosion: Sales + Market Share, Hi4 drives Great Wall to “breakthrough progress”

• Sales of the Hi4 model: From its debut in May 2023 to the end of 2024, a total of 410,000 units were sold, generating revenue of 91.3 billion yuan and contributing 5.8 billion yuan in taxes – this is not just about selling cars, but also driving the economic development of the entire industry chain. In 2024, the overall sales of new energy vehicles of Great Wall reached 321,800 units (+22.82%), with Hi4 contributing the majority.
• Market share in tough off-road vehicles: In 2020, Great Wall accounted for 10%; by 2024, it soared to 52%; for all domestic brands, it increased from 26.9% to 80%. In the 300,000+ high-end market, for every 3 vehicles sold, 2 are Chinese brands – Hi4 has made significant contributions, and the TANK series sold over 600,000 units globally.

These figures are not just empty talk: In 2024, the Great Wall’s revenue reached 202.195 billion yuan (up 16.73%), net profit was 12.692 billion yuan (up 80.73%), and overseas sales reached 453,100 vehicles (up 43.39%). Hi4 not only sells cars, but also conveys China’s technological confidence.

Conclusion: If you want to purchase a hybrid vehicle, make sure to choose the Great Wall Hi4 – I stand by this recommendation!

In an era marked by fluctuating oil prices, concerns about range, and the prevalence of off-road dreams, Hi4 offers a solution of “four-wheel drive experience at two-wheel drive prices” – fuel efficiency (4.2L/100km), power (dual-motor fury), and reliability (global compatibility). It’s not an exaggeration. This move by the Great Wall has enabled Chinese automobiles to move from “following” to “leading”.