Great Wall Motors -Chinese famous brand

Introduction of Great Wall Motors

“Great Wall Motor”, which is also the abbreviation of the brand spirit “Go with more”, represents continuous progress. Great Wall Motors will go global through ecological expansion and localization. It integrates into various parts of the world, and roots China’s leading warm technology and off-road genes in the global market. The car life with” the more loving technology, the better our world is” will be created soon.

brand positioning

Brand positioning mainly focuses on the three major categories of SUVs, sedans, and pickups. This brand is becoming a leader in various segmented markets

1. Haval

This positions are as a leader in Chinese SUVs. It is a global professional SUV brand that operates jointly with the Great Wall brand. It adopts a new vehicle logo and uses an independent product research and development, production, and after-sales sales service system.

2. Fengjun pickup

Fengjun (Great Wall Pickup): this positions are as a leader in pickup trucks in China. Great Wall Motors started with Great Wall Pickups . What’s more, it has sold over 1.8 million units worldwide since the first vehicle appeared in 1996.

3. Tengyi

Tengyi: this positions as the king of family sedan.

4. Wey brand

This established on November 16, 2016. it is a luxury SUV brand in China, named after the founder of Great Wall Motors, Wei Jianjun. And the brand logo is from the upright flag pole of Baoding Governor General’s Office with chinese traditional culture. So It is leading the Chinese SUV brand.

5. Ora Cat

It is the first independent new energy vehicle brand among China’s mainstream independent car companies, established in 2018.

6. Tank

This officially declares independence in 2021. It is a global high-end off-road SUV brand launched by Great Wall Motors in response to the new trend of SUVs.